About
Phil Branston
Strategy and finance leader
Farfetch
Commercial finance leader in this $5bn-sales global online fashion marketplace
Supply chain leadership with global luxury brands
Financing and working capital leverage
Forecasting, budgeting and procurement control
KatKin
Strategic planning for a 3x scale up of sales and manufacturing
Forecasting and budgeting a DTC pet food subscription business
Equity, debt and equipment funding:
Governance of marketing, procurement, hiring, overheads, manufacture, payables, pricing, share options
NotOnTheHighStreet
Strategy & commercial planning. Customer & market analysis. Directing Data Science
Forecasting and budgeting using customer, transaction, merchant and product metrics
Real-time oversight of online performance marketing with Google, Facebook et al
EBITDA and Working Capital management
Audit, annual report, payables & receivables, new accounts system (NetSuite)
Credit facility origination
Strategy & funding with Series F venture capital investors
Just Eat
Strategy leadership - the investment case and organisational change for food delivery logistics
Strategy modelling across technology, marketing, territory sales & customer support
Customer, competitor & supply analysis with data science team & outside consultants
Commercial finance, aligning investment decision-making with long-term strategy
Investment planning & decisions, collaborating with technology & marketing
Budget development with sales territories and central operating functions
WANDISCO
Investor communication for equity analysts and institutional investors
Equity and debt raising including new Silicon Valley anchor investors
Business disposal
Licence pricing
Revenue share partnering with IBM, Oracle, Amazon
Sage and Finastra
Investor relations
Flagship product launches
Technical accounting including dual GAAP reporting
Private equity sale process
Post-deal operating processes including licence pricing, customer insights