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About

Phil Branston Substack profile photo.jpg

Phil Branston

Strategy and finance leader

Farfetch

Commercial finance leader in this $5bn-sales global online fashion marketplace

Supply chain leadership with global luxury brands

Financing and working capital leverage

Forecasting, budgeting and procurement control

KatKin

Strategic planning for a 3x scale up of sales and manufacturing

Forecasting and budgeting a DTC pet food subscription business  

Equity, debt and equipment funding:

Governance of marketing, procurement, hiring, overheads, manufacture, payables, pricing, share options

NotOnTheHighStreet

Strategy & commercial planning. Customer & market analysis. Directing Data Science

Forecasting and budgeting using customer, transaction, merchant and product metrics

Real-time oversight of online performance marketing with Google, Facebook et al 

EBITDA and Working Capital management

Audit, annual report, payables & receivables, new accounts system (NetSuite)

Credit facility origination

Strategy & funding with Series F venture capital investors

Just Eat

Strategy leadership - the investment case and organisational change for food delivery logistics  

Strategy modelling across technology, marketing, territory sales & customer support

Customer, competitor & supply analysis with data science team & outside consultants

Commercial finance, aligning investment decision-making with long-term strategy

Investment planning & decisions, collaborating with technology & marketing

Budget development with sales territories and central operating functions

WANDISCO

Investor communication for equity analysts and institutional investors

Equity and debt raising including new Silicon Valley anchor investors 

Business disposal

Licence pricing 

Revenue share partnering with IBM, Oracle, Amazon

Sage and Finastra

Investor relations

Flagship product launches

Technical accounting including dual GAAP reporting

Private equity sale process

Post-deal operating processes including licence pricing, customer insights

Testimonials
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