Phil Branston

CFO, Advisor, Strategist

About Me

I'm a seasoned finance and strategy leader in technology and e-commerce businesses, with experience in public, VC-backed and PE-backed companies of all sizes.

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Ways to

engage

How you could use me

Some of the ways I've worked with clients and companies

Strategy

I have entered companies and created strategy teams from scratch as well as the analysis, decision-making and change programmes needed to evolve strategy. Just Eat is my prime example of this.

Interim CFO

I have served as an Interim CFO, taking finance process, commercial governance, budgeting and funding to the next level

Funding

Equity raises, venture debt funding, credit facilities, and equipment finance are the key types of finance that I have secure, leading from start to finish

Advisory and service offerings

Some examples of the services I provide

Investor
Relations

Investor Relations is where I learned my craft in investment analysis, accounting, strategy and M & A, with well-known names like Boots, Sage and Misys. I can help develop an investor relations process and advise on disclosure, presentation and communication style

Marketing Finance

As a CFO and finance leader I have been deeply embedded in allocation of resources to online and brand marketing, and to measuring, in real time, the returns on these investments, in our uncertain, 'post-cookie' marketing channels

Developing finance and commercial teams

I have built up finance, strategy and data teams in businesses ranging from start-ups listed giants like Just Eat to online challenger brands like NotOnTheHighStreet.

I have helped accounting and advisory firms like Ernst & Young train their leaders to be more client-focused.

I am an Associate Financial Trainer with Fitch Learning

Accounting Software expert

With software packages ranging from Xero to Sage to NetSuite to SAP, I've done vendor selection, contracts, implementation, consultant screening and user training