BRANSTON CONSULTING
Finance Strategy, Funding, Financial Control
Let's start upgrading finance...
A seasoned finance and strategy leader in technology and e-commerce businesses, with experience in public, VC-backed and PE-backed companies of various sizes
Ways to engage me
Strategy
I have joined companies and created strategy teams from scratch, adding in commercial analysis, decision-making and change programmes. Just Eat is my prime example of this
Interim CFO
I have served as an Interim CFO, taking finance process, commercial governance, budgeting and funding to the next level
Funding
Equity raises, venture debt funding, credit facilities, and equipment finance are examples of the types of finance that I have secured, leading from start to finish
Domain expertise
Developing finance and commercial teams
I have built up finance, strategy and data teams in businesses ranging from start-ups to listed giants like Just Eat to online challenger brands like NotOnTheHighStreet
I have helped accounting and advisory firms like Ernst & Young train their leaders to be more client-focused
I am an Associate Financial Trainer with Fitch Learning
Marketing Finance
As a CFO I have been a decision maker in allocation of resources to online and brand marketing, and to measuring, in real time, the returns on these investments, in our uncertain, 'post-cookie' marketing channels
Decision making
frameworks
'GAME' methodology
for short-term planning,
e.g. peak sales season
'BITE' methodology
for year-ahead planning
Fund raising
My fundraising transactions include Series B Venture Capital, Venture Debt, Public Markets equity raises, Equipment Finance and Credit Facilities
I have led from origination of investors through diligence and terms negotiation to post-funding reporting and covenant management
Investor Relations
Investor Relations is where I learned my craft in investment analysis, accounting, strategy and M & A, with well-known names like Boots, Sage and Misys
I can help develop an investor relations process and advise on disclosure, presentation and communication style
Accounting Software
expert
With software packages ranging from
Xero to Sage to NetSuite to SAP
I've done vendor selection,
consultant screening, contracts,
implementation, and user training
